Facebook advertising is not dead. Regardless of new participants on the social media arena — TikTok, for example — understanding how to promote on Facebook is still a necessary skill for most businesses.
Right present, advertising on Facebook allows you to reach 2.17 billion individuals or about 30% of the world's population. Furthermore, the platform's active user base is expanding.
These are very astounding figures. However, Facebook is all about getting your message in front of the appropriate people. The users who are most likely to purchase your items or services.
Definition of Facebook ads
Facebook Ads is the social network's advertising platform that aims to advertise goods and services through publications or text, image, or video advertisements. Due to its large audience (roughly 2,200 million people) and excellent segmentation opportunities, it is a marketing channel that is frequently used by businesses.
Types of Advertising in Facebook Ads
There are several advertising formats available on Facebook, which should be used depending on the advertiser's goals. The objectives must be defined in advance in accordance with the business goals and include the public interaction desired.
You can choose between the following objectives when using Facebook ads.
- Recognition. They are the goals that drive interest in your product or service.
- Consideration. Facebook includes here the objectives that manage to pique the interest of people who are influenced by one or more ads in your company.
- Conversions. The ultimate goal is to persuade people to buy the company's product or service.
Within consideration, the most commonly used objectives in social media campaigns are traffic and interaction. Traffic campaigns aim to attract the greatest number of users to a website, social profile, or application and are more effective when the ultimate goal is conversions (sales, forms, etc.). Interaction, on the other hand, is most appropriate when pursuing a goal related to brand image (branding).
Based on these assumptions, we can select the type of ad in Google Ads that best suits our campaign, which can be one of the following:
- Promoted content.
- Text advertisements
- Image advertisements
- Videos
- Events
- Retargeting
Benefits of Facebook Ads
Among the benefits of Facebook Ads, we can mention the following:
Simple to use. To create the most basic types of campaigns, you do not need a technical profile.
Segmentation. Segmentation by age, location, interests, and so on.
Analysis software. Facebook offers data and analytics tools for campaign optimization.
How to make a Facebook ad
Getting started with Facebook ads is mercifully straightforward.
Create a Facebook Ads Manager account
Install Facebook Ads pixel and add it to your site or Google Tag Manager (the pixel helps track and monitor your ad performance)
Choose your target audience
Set your budget
Choose your ad objective
Set the start date and optional end date for your campaign
Design an ad through Facebook's Ads Manager
Watch the campaign unfold, tweaking as necessary